During my role as a Social Media Specialist at the Canadian Men's Health Foundation, I took a proactive approach by spearheading a series of organic grassroots posts that not only engaged various members of the CMHF staff but also fostered a sense of community and connection with the audience.
These grassroots posts were strategically aligned with different initiatives, including Canadian Men's Health Week, social challenges like the pushup challenge, and specific blog posts such as the 'deskercise' guide focused on staying active at work. The engaging content not only showcased the organization's commitment to health and well-being but also encouraged interaction by exchanging likes for staff members participating in particular exercises.
The success of these initiatives was reflected in the significant increase in social engagement, contributing to the 300% growth during my tenure at CMHF. Beyond the quantitative impact, these posts played a crucial role in humanizing the organization, turning it into a relatable entity for the audience. By building a sense of authenticity and commitment to the CMHF mission with these interactive challenges, we created a space where health and well-being were not just discussed but actively demonstrated by the staff. This approach helped to convey the organization's dedication to its mission but also fostered a sense of shared commitment and community around men's health.