Contract work for NextPhase Strategy.
- Social Media Branding
Canandia is a botanological grower of premium unique cannabis strains. The challenge for Canandia was to tell the story of their product, without showing the actual product at all, since recent Canandian Health Ministry guidelines dictated that cannabis plants may not be physically shown in any marketing material. Therefore, we decided to make a video for the website's top header in which you see the product's journey from a greenhouse, to a botanological lab, to a dispensary's storefront.
Another challenge was to accurately represent Canandia's target market, which would include not only end consumers, but dispensary storefronts, and medical physicians. To achieve this, we created used images of people representing these demographics throughout the website and social media branding, creating a feeling of community surrounding the Canandia product. Finally, to create the look of the soon-to-open direct storefront for interested investors, we created mockup packaging for the different classes of product, complete with animated stat bars seen on many popular cannabis-seller websites.
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