Forever Green Digital Campaign
I spearheaded a comprehensive discovery process with the client to unveil the core value proposition of Forever Green Hemp, Inc., ultimately crystallizing it as the "Green Revolution." Recognizing hemp as a burgeoning material with myriad undiscovered applications and significant sustainable potential, I crafted a digital media content strategy centered around this concept. My approach aimed to enhance SEO and foster community engagement through various social media platforms.
In alignment with the newfound core messaging, I conceived and implemented a strategy to author compelling blogs showcasing the novel and exciting applications of hemp, its sustainability potential, and its profitability prospects. These blogs were consistently crafted and posted on the main website, transforming a nascent company dealing in local hemp fiber and harvesting equipment into a formidable presence in the industry. This strategy not only aligned with the CEO's grand vision but also positioned Forever Green as a substantial player in the hemp landscape.
This concerted effort to amplify Forever Green's image garnered recognition, with the company earning the title of a major player in the North American hemp fibre industry in a report by the Business Research Company, and through this strategic content creation and positioning, Forever Green has begun to successfully assert itself among other prominent hemp enterprises, solidifying its standing in the industry, and helping ensure a bigger, brighter, and indeed greener future for the fledgling hemp company.