For the Canadian Men's Health Foundation's 2021 centrepiece campaign, Men's Health Month, I was asked to craft engaging and impactful video events featuring local celebrities and mental health experts. Notable personalities like Trevor Linden, Kevin Bieksa, Buzz Bishop, and Farhan Lalji, along with recorded home video workouts by Tommy Europe, were seamlessly woven into captivating content.
My role involved transforming these video events out of zoom meetings and iphone videos, enhancing them with epic theme music, and creating dynamic intro and outro animations to elevate the overall viewer experience. To enhance the workout videos by Tommy Europe, I added workout music, timer graphics, and other elements to create the feel of a real home workout video. In addition to video production, I created social media posts promoting these events, strategically incorporating epic music and outro animations into the posts, ensuring they stood out and generated anticipation among the audience.
Though the Canadian Men’s Health Foundation was going through a transition period at the time and coming out of the pandemic, the combination of celebrity insights, mental health expertise, and dynamic workout sessions created a diverse and compelling narrative that resonated with the audience, promoting a holistic approach to men's health and well-being, and a successful first Men’s Health Month for the new era of the CMHF.