Creative Direction, Infographics, Graphic Design
CMHF is a national, not for profit organization with a mission to inspire Canadian men and their families to live healthier lives. Every year, the main event for the CMHF is “Canadian Men’s Health Week” a week-long campaign providing a platform for raising awareness about men’s health. It has since evolved into a month long campaign. This was a very special Men’s Health Week, as it fell during the pandemic.
Though I had worked on Men’s Health Week media before, I was thrilled to be the given the task of creating the look and feel for the digital campaign this year which included infographics highlighting the unexpected mental health benefits which the pandemic had brought to men across Canada, with the hopes of raising spirits and inspiring more such healthy changes!