Contract work at Canada Men's Health Foundation
- Image selection and editing
- Typographical design
- Video editing
- UX and Branding Research
Worked within established brand guidelines to reflect core values while injecting new vitality and bolstering content for existing social media presences on Facebook, Twitter, and the campaign blog. Developed and owned the direction for the foundation’s newly created Instagram campaign. Adapting core brand values to the slightly shifted, younger Instagram demographic, going in a new yet brand-adherent direction. Recommended and owned other new initiatives, such as adding professional grade viral annotation screens to the end of YouTube campaign videos.
I began working at the Canada Men's Health Organization as a temporary fill in for a digital designer. I later completed a six month contract to help improve the social-saturation of the foundation's campaign in several areas. I was asked to create a visual identity / consistent 'look' for their instagram account and went on to create the design for several new-sub campaigns such as 'Everyday Champions', 'Easy Tips', E-book ads, and most recently the contest in conjunction with 'Men's Health Week'. Finally, I did UX research, mockups, and implementations to improve conversion rates and viral presence on several in several areas of their social campaign, such as adding youtube annotations to their major video releases, including a personal message from Prime Minister Justin Trudeau!