Natalie Tin Yin Gan
This was a very fun project, as a portfolio for a performance artist and creator, I was able to get much more creative than with my more corporate clients. That in no way means I had free reign with creative director, as Natalie is an extremely particular, exacting, and amazing artist who has a precise vision of what she is doing through her practice. It was awesome collaborating with her to creative a unified vision, capitalizing on my suggestions while making sure her very sophisticated artistic objective was front and centre. But since she makes such objectively beautiful work, you better believe I made darn sure that was front and centre as well! Because there was so much incredible video and photo documentation of her work available, I leaned into this heavily, creating visual intense background, often moving video loops, with a minimalist foreground complementary of the artist’s own austere aesthetic sensibility. Ultimately, it created a beautiful design play that is probably my favourite site I’ve created yet.