Contract work for NextPhase Strategy.
- Logo Branding
The design challenge with Parallel was to find a visually exciting way to brand what could end up looking, essentially, like many other African mining companies. To set this company apart, and represent the exciting potential of their operation, I looked to the landscape of Burkina Faso, the location of their land-claim, for its beautiful, natural, and earthy colours to draw from. I then created a unique design of the recognizable Africa continent mass using a vibrant mosaic of this colour palette.
For the imagery of the site, it was easy to draw on the beautiful photography of the region already available. But, to tie it back to the company, I pieced together a collection of the disparate images of their own various equipment and camps provided by the client. I amalgamated and colour-corrected these images into one unified landscape image and placed it underneath a beautiful Burkino Fasso sky to extend the colourful look I had established for the brand.
VISIT THE SITE!