Freelance project.
Website overhaul and relaunch for the Canadian arm of high-end Italian cappuccino machine brand, San Remo. San Remo is an internationally recognized and distributed brand of premium quality, commercial grade espresso coffee machines, refined for generations. The company is based in Italy, and represented internationally by independent companies. I was approached by the recently established Canadian arm of this international brand to make a sleek, modern, and seductive Canadian presence and online catalog for these exquisite machines. The challenge was to create a unique and attractive site that stands up to quality of the already established UK, Australia, and American arms of the brand. Using the absolute best of the brand collateral available from Italian H.O. as inspiration, I developed a sleek, minimalist showcasing the best thing I had to work with: beautifully shot close-ups and hero-shots of the elegant machines, in all of their full-screen glory. I was able to achieve a site even more attractive than the other national arms, but still very much in line with the overall brand. The client was very happy.
VISIT THE SITE!