During my time with NextPhase Strategy, I played a central role in shaping the advertising efforts for Vuzix Eyewear Corporation over several years. As the responsible party for producing a diverse range of ads, my role encompassed creating Google and social media ads, designing and editing video advertisements, and coordinating photoshoots to generate supplementary materials.
The collaboration between myself and the NextPhase Strategy team resulted in a comprehensive and effective advertising campaign that aligned with Vuzix's objectives. The ads were strategically designed to resonate in and around the time of the Pandemic, an epoch when hands-free remote technology would be needed by the global community.
Notably, during this period, Vuzix experienced a 3500% increase in share value. While it's challenging to attribute this success solely to the advertising material, the fact that a significant portion of the content was produced by the NextPhase Strategy team at this time underscores the impact of our efforts.
Our work extended beyond the digital realm, as I organized and conducted photoshoots to create supplementary material that enhanced the overall visual identity of Vuzix. This comprehensive approach ensured that the advertising materials were not only impactful but also cohesive across various platforms.