- Photoshoot Direction
- Client Liaison
- Package Design; interior and exterior
Contract work with NextPhase Strategy.
After their satisfaction the E3 Tradeshow display, Vuzix wanted us to design packaging for their new product, iWear. Though initial designs followed the tradeshow look, ultimately we decided on a minimalistic approach extending the green colour from the product design. As a new class of product, somewhere between established classes of monitors and headphones, I opted to emphasize the aura of preciousness, high quality, and designer style present in many high quality headphone packages these days. We convinced the client to increase the budget for the packaging, which would now be composed of a heavy-weight, solid green foldout box emphasizing the branding colours, within a primarily black, satin finish slipcase. The ultimate effect is that of in a more satisfying unboxing experience, and thus, the aura of a high-quality, fashion forward, consumer electronic device. The client was ecstatic with the end result, they were extremely satisfied with the overall effect and framing the package gave to their premium product.
During this job, I was also tasked with directing a photoshoot for packaging and marketing materials, directing three professional photographers and four models over the course of a full day shoot.