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Matthew Schade
  • HOME
  • UX / WEBSITES
  • MARKETING / SOCIALS / PRINT
  • VIDEO
  • BRANDING
  • ARTWORK
  • ABOUT / CONTACT

Canadian Men's Health Foundation Instagram Presence

- Image Selection
- Post-pro for unique Men's Health 'filter'
- Typographical design
- Video Editing

Created a new look and feel for the Canadian Men's Health Foundation's ongoing awareness campaign presence on Instagram. This included creating an intensely strategic series of images and videos for a Cuba trip contest they launched during their Canadian Men's Health Week. This period in particular saw raising of Instagram followership to over 100k, during which time I created the second most well-performing post on the IG channel (out performed only once by a very expensive outsourced influencer), which significantly helped spur final push to 100k.

Check out the ongoing campaign here!

HIGHLIGHT: Created the IG post with the single most engagement ever produced in-house by the foundation.
CMHF-IG.jpg
instagram_EZcampaign_exercise-made-for-you.jpg
instagram_EZcampaign_gym-free-exercise.jpg
instagram_EZcampaign_easy-way-more-energy.jpg
instagram_EZcampaign_do-a-plank.jpg
instagram_EZcampaign_stairs2.jpg
instagram_EZcampaign_drinkwater6LRG.gif
instagram_EZcampaign_brushteeth.jpg
2016-5-11_MHW-Week1-UT1_instagram_b.jpg
2016-5-20_MHW-Week3-UT2_instagram.jpg
2016-5-26_MHW-Week4-UT3_instagram.jpg
2016-5-11_MHW-Week1-ArrowUp_instagram.jpg
2016-5-11_MHW-Week1-Cuba1_instagram.jpg
2016-5-26_MHW-Week4-AR3_instagram.jpg
2016-5-20_MHW-Week3-AR2_instagram.jpg
2016-5-20_MHW-Week3-Cuba2_instagram.jpg
2016-5-26_MHW-Week4-Cuba2_instagram.jpg
cuba-ad_instagram_04.jpg
cuba-ad_instagram_07.jpg
2016-4-22_green-eggs-HALF-filter_instagram.jpg
instagram_2015-12-16_10minexercise.jpg
instagram_2016-02-12_effort1.jpg
instagram_2016-02-12_effort2.jpg
instagram_EZcampaign_running3.jpg
instagram_2016-03-12_key-to-survival5.jpg
instagram_2016-15-05_men-maintenance.jpg
instagram_findyouradventure_small-step3.jpg
instagram_EZcampaign_risks.jpg