BodyComp Imaging: Building a storytelling engine around longevity
2023-2026
Turning complex health science into stories people can use
Content Strategy & Production · Brand Storytelling · Research · Interviews · Video · Social Media · Paid Advertising · Analytics
BodyComp Imaging has spent more than 20 years at the forefront of DEXA scanning in Canada. My goal was to translate that legacy of expertise into a broader position as a thought leader in longevity and health technology in Vancouver and across Canada—turning complex subjects like body composition, bone density and metabolic health into useful, engaging stories people could understand and act on.
That positioning informed everything from brand messaging—such as “Canada’s original DEXA experts” for BodyComp's 20th anniversary of DEXA—to an ongoing content strategy built around the expertise already inside the organization.
I began by working with BodyComp to interview physicians, practitioners, athletes and patients, identifying opportunities to feature notable clients while translating their expertise and experiences into accessible short-form content. Select interviews were then developed into paid creative, with performance analysis and A/B testing used to identify which combinations of creative and audience segments performed most effectively. Top-performing ads repeatedly achieved CPCs in the $0.11–$0.14 range.
Over time, I developed this into a repeatable thought-leadership engine: identifying leading-edge topics in health and longevity; researching the science behind them; interviewing BodyComp's technologists, physicians and practitioners for their specialized knowledge; and developing that expertise into accessible stories for camera.
“He makes reels that look like professional movie trailers.”
— Jerry Kroll, Owner, BodyComp Imaging
That process grew into a broad production pipeline spanning short-form educational series, podcasts, mini-documentaries, patient stories and interviews with physicians, staff, athletes and notable local personalities. Across Instagram, TikTok, LinkedIn and paid media, I paired production with testing and analytics to continually refine both the stories and how they reached people.
The result was a social presence that transformed BodyComp's deep clinical expertise into accessible public-facing thought leadership—helping establish its team as recognizable local voices in longevity while reinforcing the company's longstanding position at the forefront of DEXA in Canada.
