During my tenure as a Social Media Specialist at the Canadian Men's Health Foundation, I was with the responsibility of creating and aligning brand collateral across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and the main campaign, I successfully crafted a compelling social media narrative.
My efforts resulted in a 300% increase in social media engagement. I strategically developed a social media design system, utilizing a unique and consistent style of visual story-telling across social posts, videos, and stories, designed to guide users towards health tips articles on the main campaign outlet; a social journey throughout which they would absorb helpful health tips, as per the CMHF's main objective: to help improve the health of Canadian men. To create the design system I created original artwork, selected on brand visuals, drew from existing video ads and media library to create tailored social pieces, and engaged with staff to create community-driving pieces.
In addition to my creative contributions, I analyzed the user flow, conducted user testing, data harvesting, and A/B testing presenting valuable insights to stakeholders. This iterative process allowed for campaign adjustments, ensuring progress and effectiveness. My proficiency in Adobe Photoshop, Premiere, Illustrator, design, graphics, and social media marketing played a crucial role in maintaining a cohesive and impactful brand identity.
Instagram, Facebook (B2C), Facebook (B2B), Twitter (B2C), Twitter (B2B), LinkedIn