At Forever Green, I played a key role in crafting a concise, impactful ad for the KP-4 Hemp Cutter for Forever Green. I worked closely with the client, conducted research, and wrote a compelling script that effectively communicated the product's unique features and benefits to the target audience.
To enhance the advertisement, we enlisted John Titus, known for his work in John Deere ads, as the voice talent. This strategic choice not only added credibility but also subtly emphasized our competitive edge.
Additionally, I ensured the right music was selected, we opted for an earthy rock and roll beat, carefully selected to resonate with our target demographic. All of this resulted in an on-brand advertisement that exceeded the client's expectations.
To extend the messaging, I updated the KP-4 website, highlighting the core benefits - cost effectiveness, robust construction, and advanced multi-tiered cutting system - of the revolutionary piece of harvesting equipment: https://www.hempcutter.com/
