To immerse myself in the local art scene, I joined a collective dedicated to curating music and visual art fusion events in late 2017. In an effort to establish a recognizable brand for our series of events, I introduced a unique art style, dubbed "hyper-collage," which successfully unified the Nocturne brand while evoking distinct emotions for each gathering.
Our group made significant strides, entering our second year with ambitions to collaborate with local art institutions like Beaumont Studios and expand our network to include talented local DJs and visual artists, along with exploring international connections in the music scene.
A crucial aspect of our promotional strategy involved translating our dedication to art into the digital realm for platforms like Facebook and Instagram. I achieved this by creating animated videos, accompanied by music snippets associated with our shows. Additionally, I developed engaging Instagram posts and an original video artwork piece tied to our first event, serving as both brand reinforcement and captivating visualizations during our shows.