UI/UX Designer / 2D Art Lead / 2D Animator
My primary role while at startup V7 Entertainment was UI/UX lead, and the company's main project was an arcade style hockey game under the NBC/Universal Slap Shot license.
I created the menus and UI, 2D background animations, loading screens, and 2D animated cutscenes for the story mode of the game.
I created information architecture, wireframes, conducted user testing, created concept art, presentations, layouts, style iterations, as well as menu trees for iterative design decisions throughout the production process.
Using our home-brew production pipeline that I was able to help augment, I created extremely lightweight yet stylistically consistent UI solutions across the entire front end and gameplay, as well as a storymode system with a complete series of manually rotoscoped 2D cutscenes.
I was responsible for working closely with each game engineer to achieve a consistent look across each aspect of the game. I also had to work creatively and innovate within the constrained toolset of Flash 2 to create all UI features, meta-game features, and a library of dynamic, animated story-telling cut scenes which fell under 50 KB!
Unfortunately, after four years of hard work by the team, Slap Shot, such as it was, would not see the light of day due the licensing issues with NBC/Universal, and was repurposed into an original IP, ‘Bush League Hockey’, sadly having to sacrifice all of Slap Shot themed art and UI to annals of time.
All content is owned and copyrighted by NBC/Universal, all rights reserved.
