In late 2019, I led a dynamic Vuzix photoshoot with the primary objective of generating fresh marketing materials for their groundbreaking product, the Blade, and producing additional promotional content for one of their flagship offerings, the M400. This collaboration stemmed from the success of previous projects executed in tandem with NextPhase Strategy, prompting Vuzix to entrust us once again with their visual branding needs. Blessed with a more generous timeframe than usual, we meticulously curated a diverse array of models to showcase the versatility of Vuzix's products.
Working in close coordination with a dedicated client liaison, we strategically planned and executed the shoot at the esteemed Larry Goldstein Photography studio. The collaboration with Larry Goldstein added a layer of expertise to the project. The resulting materials not only met but exceeded expectations, becoming instrumental in Vuzix's marketing endeavors for the subsequent years. I took charge of adapting these visuals to the 2020 ad campaign, coinciding with a historic moment for Vuzix as their stock market valuation experienced an unprecedented surge of 3500%, marking one of the most profitable periods in the company's history. The success of this photoshoot played a role in enhancing Vuzix's market presence and contributing to their remarkable financial achievements.
